NEW RESOURCE: Public Opinion on Water Fluoridation: What Americans Think and How to Reach Them
In July 2025, CareQuest Institute for Oral Health partnered with Marketing for Change to conduct updated message testing on fluoride. The research demonstrated a clear opportunity to
strengthen public and policymaker support for water fluoridation at a time when more people are forming opinions about the issue. The findings can help capitalize on the fact that most Americans trust health care professionals, and clear, science-based messages can shift opinions, especially among those who have yet to form strong views. Download here, and don’t forget to share!
